Daily Burn App

I optimized a legacy fitness platform through gap analysis and UX enhancement to support a new coaching ecosystem. I led the transition to a fully responsive architecture, streamlining complex payment flows and high-density content delivery.

Daily Burn Coach Admin App

A comprehensive B2B dashboard empowering coaches to manage member databases, nutrition plans, and real-time communication. I designed a centralized command center that simplifies complex multi-user management into a streamlined workflow.

Daily Burn Landing Page

I designed a high-conversion landing page for Daily Burn specifically engineered to capture and convert traffic from social media and marketing campaigns. I focused on strategic Above the Fold optimizations to maximize immediate engagement and developed targeted design variations tailored to specific user demographics.

Walgreens StoreNet App

I streamlined the design of a unified internal platform for Walgreens, consolidating fragmented HR and operational tasks into a single, cohesive app for 8,000+ employees. By implementing a modular, card-based UI, I delivered a personalized experience tailored to diverse roles—from pharmacy staff to corporate leadership—across both mobile and desktop. This strategic redesign eliminated system fragmentation and achieved a 20% increase in employee efficiency within the first three months of launch.

Nationwide Intranet Revamp UX Research

I led the UX research for Nationwide’s intranet redesign, transforming a legacy platform serving 25,000+ employees. Through stakeholder workshops, card sorting, and in-depth interviews, I uncovered a critical tension: while the system was objectively outdated, a long-tenured workforce felt a deep emotional attachment to its familiarity. By pivoting to a hybrid design strategy, I balanced essential legacy features with modern UX enhancements and a strategic change management plan. This research-led approach successfully mitigated user resistance, delivering a modernized platform that optimized workflows while maintaining high employee trust and adoption.

Disney Resorts App Design

I directed a UI team to design a Microsoft Teams-integrated app for Disney Resorts’ global frontline staff. By balancing strict brand compliance with accessibility needs, I delivered a "dreamy" yet high-utility responsive system featuring inclusive iconography and multilingual support, streamlining communication for a fast-paced workforce.

Northern Trust Office Booking App

As Creative Lead, I directed a UI team to design a Microsoft Teams-integrated app that synchronizes employee office bookings with managerial shift and floor coverage tools. The primary challenge involved retrofitting new, complex functionalities into a finalized design while successfully adapting a desktop-optimized interface for mobile users. By collaborating closely with developers, I ensured a streamlined integration that preserved the existing architecture, allowing us to strategically phase features to maintain project momentum and usability.